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Powered by Artificial Intelligence


Norma Live Optimizes and Improves logistics operations for express delivery, last-mile and long-haul transportation including E-Commerce Last Mile, Parcel And Express Mail Service, Online Groceries, and Door - To – Door Distribution 

Norma Live comes with a backbone optimizer connecting the entire transportation chain with the last mile to provide predictable and reliable deliveries.

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‘’Hello I’m Norma Live, Your Intelligent Real-time Route Planning Assistant’’ 

Do you need a routing solution for daily distribution logistics optimization?


Norma Live is a real-time dynamic live routing algorithm enabling you to put your entire express delivery operation on auto-pilot. It optimizes pickup & delivery operations of the last mile and significantly empowers same-day or immediate delivery services. Norma Live can be easily combined with Altair LM to provide a fully unified delivery management experience from zone/region to zone/region via cross-dock, multi-hub network.

Fast real-time optimization for express deliveries

Connecting last-mile deliveries with cross-docks

Maximization of utilization and efficiency

Full automation with autopilot dispatching capabilities

Impressive customer experience with reliable predictable services

Command & Control at your fingertips

Ahmed El-leithy
Danone, Fleet Manager
Ahmed El-leithy
Danone, Fleet Manager

Norma Live is an online always-on dynamic optimization software for real-time logistics requirements. It provides dynamic real-time routing for pickup & delivery orders, in which orders are continuously streamlined and re-routing has to take place throughout the day. Norma Live uses metaheuristics run in real-time to solve complex combinatorial problems presented by challenging business cases of fast movements and logistics operations. This case is specifically interesting for same-day delivery requirements such as online ordering businesses (e-commerce last mile, online groceries, distribution businesses, etc.).

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How Norma Live works? 

Norma Live connects to the external data systems to retrieve information such as road network maps and traffic predictions to efficiently and quickly create the most efficient order delivery plan. It continuously re-optimizes routes based on incoming orders in real-time and feedback from the on-ground operations. 

Norma Live comes with a live control tower that shows a comprehensive overview of the current state of the logistics operations process. It shows a train-view of all routes of the best plan. Since Norma Live continuously optimizes its plans, the best plan is always updated and displayed on the User Interface. 

Norma Live can be easily integrated with any Transport Management System in order to help you turn your operations into a more 


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How we helped business optimize their operations

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Intelligent Route Optimizer enabling you to optimize your daily delivery routes with Artificial Intelligence. Ensure compliance with time windows and business rules at lowest cost. 

Live Dynamic Router enabling you to route and re-route express and same-day pickup & delivery orders with Artificial Intelligence. Provide excellent customer experience with predictive deliveries and scale.

Telematics, Fleet Management and Maintenance Management

Delivery Control Tower for Live Order Performance Control and Anomaly Management. Supplier and Customer Visibility. B2B Delivery Driver App.

Last Mile Automation and Visibility for Home Delivery Operations. End to End Merchant and Consumer Visibility. B2C Delivery Driver App.

Customers’ success stories and  how we helped business optimize their operations .

Stay up to date on the latest technologies and trends in Logistics.

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Industry trends, product updates, technology deep dives..

Industry trends, product updates, technology deep dives..

Industry trends, product updates, technology deep dives..

Goods distribution to key accounts and supermarkets.

Within zone or cross-zone hub pickup and home delivery operation.

Fast, reliable delivery to home from nearest branch.

Reduce operation costs, increase delivery success rate and improve customer experience

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