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  • Writer's pictureYara Yasser

How Poor Visibility Poses 5 Risks in Grocery Delivery in EGYPT

In the realm of logistics delivery operations, poor visibility on the part of the Logistics Manager can lead to several dangers, compromising the efficiency, safety, and success of the operation. In Egypt, where traffic congestion and infrastructure challenges are common, maintaining clear visibility is crucial for ensuring smooth grocery delivery operations. 

1. Miscommunication and Coordination Failures 

 Incorrect Routing 

Poor visibility often results in incorrect routing, where drivers may not receive accurate directions or real-time updates. This can lead to significant detours, wasted time, and increased fuel consumption. 

Miscommunication with Drivers 

When logistics managers cannot effectively track and communicate with drivers, it leads to miscommunication. Drivers may miss important instructions or fail to report issues promptly, causing further delays and complications. 


2. Operational Delays and Inefficiencies 

 Schedule Disruptions 

Without clear visibility, scheduling becomes a guessing game. Delays in one part of the delivery chain can cascade, causing schedule disruptions that affect the entire operation. This inefficiency can be especially problematic in Egypt’s bustling urban areas. 

Resource Misallocation 

When logistics managers lack visibility, resource allocation suffers. Vehicles and drivers may be improperly assigned, leading to underutilization of resources and increased operational strain. 

3. Delivery Delays 

Poor visibility directly contributes to delivery delays. When logistics managers can't accurately track deliveries and anticipate issues, delays become inevitable. This not only affects customer satisfaction but also disrupts the supply chain. 

4. Increased Operational Costs 

Operating with poor visibility often leads to increased costs. Inefficient routing, resource misallocation, and delays all contribute to higher fuel consumption, overtime wages, and maintenance costs. Over time, these expenses can significantly impact the bottom line. 

5. Customer Dissatisfaction 

Ultimately, poor visibility in logistics leads to customer dissatisfaction. Delayed deliveries, miscommunications, and inconsistent service quality erode customer trust and loyalty. In the competitive grocery delivery market, maintaining high customer satisfaction is crucial for retaining business and ensuring long-term success. 


Norma LIVE is an intelligent, comprehensive delivery management solution that eliminates the risks associated with poor visibility. By providing real-time tracking, efficient route planning, and robust communication tools, Norma LIVE ensures that logistics managers in Egypt can maintain clear visibility over their operations. This leads to improved efficiency, reduced costs, and enhanced customer satisfaction, making it an essential tool for overcoming the challenges of grocery delivery in Egypt. 


Download our whitepaper "10 Tips To Deliver Better Online Grocery Shopping" to revolutionize your grocery logistics and stay ahead of the curve. 


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