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The Future of Dynamic Routing

Unleash the Power of Real-Time Visibility and Control with AI

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Do you need a routing solution for daily distribution logistics optimization?

Whitepepaer - increase efficiency and usage with Norma LIVE

What is Norma LIVE

Norma LIVE helps the logistics industry create efficient transportation plans within minutes
to minimize logistics cost and maximize fleet productivity
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Norma LIVE is a real-time dynamic live routing algorithm enabling you to put your entire express delivery operation on auto-pilot. It optimizes pickup & delivery operations of the last mile and significantly empowers same-day or immediate delivery services.

Norma LIVE is an auto-pilot that dynamically routes and re-routes drivers on the road based on incoming pickup & delivery orders

Why Norma LIVE


Command & control
your routes


Assurance of
delivery times


Early mitigation
of delivery issues


Advanced performance management


Data collection for
better future routing


Optimization of daily fleet routes and schedules


Significant reduction of operating costs


Maximization of utilization
and efficiency


Automation instead of
manual planning


Impressive customer experience

From our AI Lab

The Science behind Norma LIVE

Norma LIVE  is an intelligent route planning assistant that
uses an AI-based algorithm to help you optimize logistics
distribution. She takes in input, calculates conditions and
circumstances to create an optimum plan every day.

LIVE is an AI Vehicle Routing Solution based on genetic computing as a result of extensive scientific research combined with industry experience.

We use an adaptive heuristic search technique combined with machine learning to provide optimum results.

LIVE uses aggregated fitness functions to make sure the best possible solution based on business rules, optimization targets, customer objectives, resource constraints, traffic and other factors are selected.

Norma LIVE Thinking


See How Norma Takes control of your deliveries and collections?

Norma LIVE connects to external data systems to retrieve information such as road network maps and traffic predictions to efficiently and quickly return the best-case pickup and delivery plan for the orders. It continuously re-optimizes live based on incoming orders in real-time.

How Norma LIVE Works

Norma LIVE uses Artificial Intelligence to provide real-time dynamic live routing for express deliveries and fast-moving frequently changing pickup & delivery operations.


Norma LIVE comes with a backbone optimizer connecting the entire transportation chain with the last mile to provide predictable and reliable deliveries.

Norma LIVE comes with a live control tower that shows a comprehensive overview of the current state of the logistics operations process. It shows a train-view of all routes of the best plan, showing which orders are done, in progress or still assigned but not dispatched.


Since Norma LIVE continuously optimizes its plans, the best plan is always updated and displayed on the User Interface. It also shows all orders statuses, algorithm status and the map of the routes of the best plan.

Norma LIVE is an online always-on dynamic optimization software for real-time logistics requirements. It provides dynamic real-time routing for pickup & delivery orders, in which orders are continuously streamlined and re-routing has to take place throughout the day.


Norma LIVE uses metaheuristics run in real-time to solve complex combinatorial problems presented by challenging business cases of fast movements and logistics operations.


This case is specifically interesting for same-day delivery requirements such as online ordering businesses (e-commerce last mile, online groceries, distribution businesses, etc.).


Top Businesses Rely On Us


What Our Customers Are Saying

"Our relationship with our fleet vehicles was cut off the moment they departed the factory, but with the essential capabilities Altair FMS provides, now we have full visibility over our vehicles, and we are capable to do lots with the data we gain! What sets Softec apart from all competition, is that team is highly responsive to the clients' needs and that they treat customers as their own partners."    

Ahmed El-Leithy
Danone, Fleet Manager

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