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  • Writer's pictureNariman Raouf

Decoding the Secrets of MENA's Last-Mile Delivery Maturity

The growing spotlight on last-mile delivery in the MENA region

The Middle East and North Africa (MENA) region is experiencing a remarkable surge in

e-commerce activities, driving a heightened focus on the efficiency of last-mile delivery. As consumers become increasingly demanding, expecting faster and more convenient deliveries, businesses in the MENA region are compelled to optimize their delivery operations to stay competitive in the market.

As e-commerce continues to gain traction, the importance of last-mile delivery cannot be overstated. It is the final leg of the delivery process, encompassing the movement of goods from the distribution center to the customer's doorstep. However, last-mile delivery is often the most challenging and costly part of the supply chain, accounting for up to 50% of the total delivery cost.

Unlocking the Secrets of Last-Mile Delivery: The Five Pillars

To achieve last-mile excellence in the MENA region, businesses need to understand and address the key challenges associated with this critical stage of the delivery process. Here are the five pillars that hold the secrets to unlocking the potential of last-mile delivery:

  • Dynamic routing: By adopting dynamic routing solutions, businesses can optimize delivery routes in real-time, considering various factors such as traffic congestion, delivery deadlines, and vehicle capacity. This approach can significantly reduce delivery time and costs. According to industry experts, implementing dynamic routing can result in a 30% decrease in delivery costs.

  • Advanced analytics and real-time visibility: With the availability of vast amounts of data, businesses can leverage advanced analytics to gain valuable insights into their delivery operations. Real-time visibility enables businesses to track shipments, monitor driver performance, and identify potential bottlenecks. According to industry forecasts, 80% of logistics companies in the MENA region plan to invest in real-time visibility solutions by 2024.

  • Sustainability: Environmental sustainability has become a top priority for businesses across the globe. In the MENA region, where the logistics sector contributes to a significant portion of carbon emissions, adopting sustainable practices in last-mile delivery is essential. By utilizing electric vehicles, optimizing routes, and implementing eco-friendly packaging, businesses can reduce their carbon footprint and contribute to a greener future.

  • Customer experience: The last mile is the final touchpoint between businesses and customers, making it crucial to provide a seamless and delightful delivery experience. According to consumer surveys, 85% of online shoppers in the MENA region consider on-time delivery as the most critical factor in their online shopping experience. By offering convenient delivery options, real-time tracking, and personalized services, businesses can enhance customer satisfaction and loyalty.

  • E-commerce dilemma: The exponential growth of e-commerce in the MENA region has presented its own set of challenges. With a surge in online orders, businesses are facing increased pressure on their last-mile operations. It is imperative to invest in scalable and flexible delivery solutions that can handle the growing demand efficiently. Automation and technology integration can help businesses overcome the e-commerce dilemma and achieve seamless last-mile delivery.

In a Nutshell!

In a fast-paced world, the last mile is about more than delivery—it’s about creating lasting impressions. The delivery experience is as crucial as the product itself. Businesses need an integrated approach, from optimized routes and transparent visibility to actionable analytics and sustainability. That’s where Norma LIVE comes in. More than just a tool, Norma LIVE redefines last-mile delivery, transforming costs into revenues and ensuring each delivery reflects brand excellence.

Norma LIVE offers dynamic routing capabilities, advanced analytics, and real-time visibility to empower businesses in the MENA region. With its sustainable practices and focus on customer experience, Norma LIVE helps companies navigate the e-commerce dilemma and achieve last-mile excellence. By leveraging the secrets of the five pillars, businesses can optimize their delivery operations, strengthen their brand, and thrive in the ever-evolving world of e-commerce.

Discover MENA's Last-Mile Secrets with Norma LIVE. Download our WhitePaper 5 Tips to Scale Your Last-mile Delivery Operations to learn more.


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