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  • Bryan Williams

The Impact of Norma on Last-Mile Logistics

Updated: Nov 28, 2022

The worldwide last-mile delivery industry is predicted to expand to more than $200 billion USD by 2027, up from 108.1 billion USD in 2020. The rising volume of online orders is driving the rise of the last-mile delivery business, according to a Statista [1] report.

2020 created forth disruptions. Not only in our daily lives but also in the unexpected sense of greater significance that eCommerce has gained, has made last mile issues for firms more intense than ever.

eCommerce Businesses need route optimization software like Norma to help them achieve more in an increasingly competitive and noisy market.

What is Norma?

Norma is an AI-based route planning software developed by Softec Technologies. It uses an AI-based proprietary algorithm that enables significant optimization of logistics distribution operations, daily plans, and effective last-mile delivery management. It evaluates previous delivery, allowing you to extract useful information and learn from the past.

How Norma can improve your Last-Mile Logistics?

Improve route planning

Each region has its own set of traffic regulations. Delivery vehicles may be banned from using particular routes at specific hours.

Norma takes all of the data into consideration, combines it with traffic forecasts, and generates the most efficient route for each particular vehicle. You may simply define "optimization" for yourself.

This might be a reduction in leased vehicles, a reduction in kilometers traveled, an increase in tons per mile, or a decrease in tons per mile, depending on your goals and business model. You can also select to ensure that all delivery SLAs are met regardless of capacity.

Meet delivery deadlines

Norma will help eCommerce companies as it generates the most efficient route plan that adheres to delivery deadlines and provides different delivery time frames per location.

This becomes more complex when your consumer base expands. All while taking into account the capacity restrictions of your single-type or mixed-type fleet. You can schedule one or more trips per day per vehicle.

Assign the appropriate number of vehicles

If statistics reveal that a greater number of last-mile delivery locations in one region have chosen same-day delivery but customers in other regions have not, Norma will raise an alert. With this method, you can ensure that the appropriate number of vehicles is always accessible.

Norma will ensure that you appropriately plan with the least capacity necessary to satisfy your operations' expectations.

Control and command

Your ongoing work orders will be continually tracked thanks to Norma's predictive capabilities. Delays and irregularities will be identified, and missing deliveries will be anticipated.

This smart command and control solution for your logistics operations will allow you to act and fix issues as they arise.


For an eCommerce business to achieve a successful last-mile delivery strategy, it must use an AI-route planner to help in optimizing routes, meet delivery deadlines, and assign the appropriate number of vehicles which will save a lot of time, resources, and money for your business.

Norma can be used standalone, but also quickly connected to your existing systems using APIs. All you have to do is pay for use; we take care of cloud hosting, mapping and traffic data services, free updates, compatibility, support, and everything else you might need for a comprehensive setup.

For more information, feel free to request a one-to-one demo and one of our experts will be happy to call you back to discuss your requirements in detail.

References: [1] statista

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