top of page
  • Writer's pictureAmany Usama

Top 5 Logistics Technology Trends Reshaping MENA eCommerce in 2024

Updated: Oct 26, 2023

In the dynamic landscape of the Middle East and North Africa (MENA) eCommerce industry, where digital innovation continually reshapes the way we shop and receive goods, there is an underlying current of challenges that logistics providers must confront head-on. As we delve into the exciting tech-driven trends poised to redefine MENA's eCommerce logistics sector in 2024, it is equally important to understand the hurdles that this industry must surmount.

From navigating complex regulatory frameworks to addressing the unique demands of a geographically diverse region, the logistics industry faces an array of formidable challenges. Join us as we explore the multifaceted landscape of MENA eCommerce logistics and discover how innovation is helping to tackle these obstacles head-on.

Top 5 Logistics Technology Trends in 2024

In 2024, the Middle East and North Africa (MENA) region's eCommerce logistics landscape is poised to witness significant transformations driven by emerging technology trends.

Hyperlocal Delivery Networks

One of the most prominent trends is the proliferation of hyperlocal delivery networks. eCommerce companies are establishing smaller, strategically located fulfilment centres to enable faster and more efficient same-day or even within-the-hour deliveries. This trend leverages advanced route optimization algorithms and AI-driven logistics to meet the growing consumer demand for instant gratification.

Drone and Autonomous Delivery

The MENA eCommerce sector is also embracing drone and autonomous delivery technologies. Companies are investing in drone fleets and self-driving delivery vehicles to enhance last-mile delivery efficiency, especially in remote or congested areas. These technologies promise reduced operational costs and carbon emissions while improving delivery speed and reliability.

Blockchain for Supply Chain Transparency

Blockchain technology is making inroads into the MENA eCommerce logistics scene to enhance supply chain transparency. By leveraging blockchain's immutable ledger, companies can track the movement of goods at every stage of the supply chain, ensuring authenticity, reducing fraud, and increasing trust between buyers and sellers.

Dynamic Routing

In the realm of logistics, the year 2024 unmistakably revolves around dynamic routing—a transformative approach. Much like its networking counterpart, dynamic routing plays a pivotal role in logistics, ensuring the efficient navigation of delivery routes. It adapts dynamically to evolving network conditions, safeguarding uninterrupted communication and operational fluidity, thus epitomizing the modern logistics landscape.

This transformation not only enhances operational efficiency but also aligns seamlessly with evolving supply chain needs and curtails excess inventory for cost savings and streamlined operations.

Sustainability Initiatives

Sustainability is a growing concern in the MENA eCommerce sector. Companies are adopting eco-friendly packaging materials, optimizing delivery routes to reduce emissions, and investing in renewable energy sources for their operations. Sustainability not only aligns with global environmental goals but also appeals to conscious consumers, providing a competitive edge.


Norma LIVE is an innovative real-time dynamic routing algorithm designed to revolutionize logistics in 2024. It streamlines the last-mile pickup and delivery operations, offering significant enhancements for same-day and immediate delivery services. This technology functions as an autopilot, continuously adapting and optimizing driver routes based on incoming orders, contributing to the evolution of the logistics industry toward more efficient operations.

Is your enterprise keen on augmenting the efficiency of its logistics operations? Download the white paper “5 Tips to Scale Your Last-mile Delivery Operations” to learn more about the e-commerce logistics industry in the MENA.


bottom of page